About us

Someone might say that we are a beer museum, an interactive multimedia gallery, or a beer attraction. But we are Pilsner Urquell: The Original Beer Experience – a unique experiential exhibition where we use the latest technologies to tell the fascinating story of one of our national treasures – the world's first golden lager.

THE CONCEPT

What is the Experience? The concept combines storytelling with immersive modern technologies, beer tasting, and entertainment. Our knowledgeable and friendly staff members ensure that every visitor has a wonderful time spent in good company, no matter their background. Do not expect a brewery tour, but a breathtaking story of the World's first Pilsner beer experienced through all your senses. See it for yourself - click on the button below and reserve your spot now! Still not sure? Check our reviews on Google!

Our Experiences

Experience Pilsner Urquell through all senses

THE MUST-DO ACTIVITY IN PRAGUE!

In three floors of a newly reconstructed historical building in the center of Prague, covering an area of 3500 m², you will find more experiential opportunities than in any beer museum. You can look forward to impressive installations, the latest technologies, interactive elements, and of course, there is also a taproom and a traditional Pilsner pub.

A fun audio guide will take you through the story of beer from its history to the present day, and before you end your tour in the pub where you will enjoy a perfectly poured Pilsner on us, you can have fun in the 360° gaming room. In the Taproom School, masters of their craft will teach you how to pour different styles of Pilsner beer, such as hladinka, šnyt, and mlíko, and you will learn how to recognize good beer at a glance. After completing the course, you will receive a certificate and a special gift! And if you want to take home more than just great memories, we recommend visiting our branded store on the ground floor.

Photo gallery

Why come to us?

Great Pilsner Urquell beer

Taste the best, forget the rest!

Fantastic food

You will taste amazing Czech and international food

Tapster shows

If you're lucky, you can try our pub quiz or compete in beer pouring.

UNIQUE LOCATION

The Pilsner Urquell Experience is conveniently situated at the heart of Prague, right at the lower end of Wenceslas Square.

It spreads over three floors of a stunning heritage-protected art-nouveau building, originally constructed as a bank back in 1902. The combination of beautiful decorations, including ornate ceilings, and state-of-the-art technology offers visitors a unique and breathtaking view.

Customer reviews

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After learning the history of Czech beer, I now have many fun facts to share with friends.
Eva Krátká
Czechia
Would highly recommend to anyone visiting Prague who likes beer!
Therese McCarthy
USA
The building is beautiful, and the experience is really interesting!
Šimon Petrucha
Czechia
Did the Tapster Academy and the Tour - if you love beer, you’ll love the Experience!
Dasha Kostieva
Ukraine
Amazing story in Japanese, together with the best beer we've had so far.
Hiroshi & Akari
Japan
We didn't expect such luxury in the souvenir shop and impulsively bought a few trinkets.
Goran Kolar
Czechia
The team was extremely informative about the local culture valuing the foam on top of the beer, not just the contents below.
Alexander Penny
United Kingdom
Spacious and high-tech, with brilliant multimedia and interactive displays.
Chris Livingstone
USA
It's a truly excellent experience, with the tradition of the brewery juxtaposed wonderfully with modern graphics and technology and friendly, knowledgeable staff.
Niki Lewis
Canada

BRAND SHOP

Our visitors can explore a wide range of high-quality merchandise from the Pilsner Urquell collection, ranging from keychains, through iconic beer mugs, to stylish clothing that will be appreciated by every beer lover.

If you are searching for a truly iconic Czech gift, look no further and explore our shop's offer, including our beautiful hand-engraved beer mugs or personalised beer bottles!

Our Partners

Tonwelt, the leader in audio guide solutions, provides our immersive headsets.
www.tonwelt.com
Kudyznudy.cz
www.kudyznudy.cz
Vyletnik.cz
www.vyletnik.cz
https://czechtourism.cz/
www.czechtourism.cz

Meet the beer that changed the world

Deep inside the cellars of our brewery in Plzeň, Czech Republic, we make sure that every Pilsner Urquell drop tastes as unique as it did in 1842. We proudly continue the heritage of Josef Groll, the original brewmaster who introduced the world to the first golden “Pilsner” lager and changed beer forever. Today, Pilsner beers account for 70% of the world's produce, but there is only one ORIGINAL, and that is Pilsner Urquell.

Pilsner Urquell official website